E-business

Group Projects:

• e-Book Industry, Afshaan Riaz, Johan Deforseau, Ania Porebska, Piotr Trawinski, Piotr Karon, Matylda Syska, Anna Skarbek
• 4 Different Companies, Holub Andrzej, Nury Matthieu, Panter Marcin, Przybysz Paulina, Smaga Anna, Stempkowska Karolina, Zielinska Joanna
• Large and Old, Anna Kalinska, Vidgai Vardhana Mariappan, Sylwia Palasz, Marta Popiel, Agnieszka Szulak, Michal Talarek, Mateusz Zagorski
• Internet-based Auction Services, Cormac Chambers, Beata Godlewska, Lukasz Krupa, Mateusz Mentlewicz, Monika Nurek, Marek Wieruszewski
• e-Tourism Industry, Carlos Figueras, Leila Issainova, Stefan Kaestli, Sandra Siek, Anna Stonogina, Hanna Wrzoskiewicz, Jerzy Jachosz

Interesting link(s):

please send me any links that you would like to share with other students (of course links related to the subject of the course and preferably in English)

Material covered:

Session 1

• Introduction to e-commerce
  • What is e-commerce vs. what is e-business?
  • What are the key drivers of e-commerce and e-business?
  • Impact of e-commerce
    • benefits
    • limitations
    • problems it causes
  • Classifications of e-commerce
  • • Kalakota and Whinston
    • based on trasaction partners
    • based on degree of digitisation
  • Barriers to e-commerce
• Reading assignments:
  • Main readings:
    • TEXTBOOK -- Chapter 1
    • V.Zwass, Macro-environment level of e-commerce
    • IBM Research Centre, E-Business. New Reality. New Rules
  • Other suggested readings:
    • J.L.Bower, C.M.Christensen, Disruptive Technologies: Catching the Wave, Harvard Business Review, January-February, 1995
    • P. Drucker, Beyond the Information Revolution, October 1999
    • OECD, Overview of Electronic Commerce

Session 2

• Technology of e-commerce
  • networks and computers - basic typology
  • benefits brought about by networks
  • networks in e-commerce
  • the Internet
  • the importance of the Internet
  • extranets and their importance
• Reading assignments:
  • Main readings:
    • TEXTBOOK -- Chapter 2
    • Book by Afuah and Tucci -- Chapter 2
  • Other suggested readings:
    • K. Hafner, M. Lyon, Where Wizards Stay up Late: origins of the Internet, Touchstone, 1998
    • V. Cerf, Cerfsup

Session 3

• Group presentations
• Applications of e-commerce
  • forms of web-based business
  • web-page and its inner workings
  • web-site creation
  • effectiveness of web-sites
  • use of web-sites in corporations
  • e-mail and its usage
  • search engines and their usage
  • shapping carts and their usage
  • web-based interactive communication and its usage
• Reading assignment
  • Main readings:
    • TEXTBOOK -- Chapter 3
    • L. Vishnevsky, What Cookies Can Do for You
    • S. Gomory, et al., IBM Research E-Commerce Intelligence
  • Additional Reading:
    • B. Lavoie, H. F. Nielsen, Web Characterization Terminology and Definitions
    • J. Dalgleish, Customer Effective Web Sites, Gartner Group
    • P. Catapano (Web Guru), It's the User, Stupid!
    • S. Feldman, E. Yu, Intelligent Agents: A Primer

Session 4

• Security issues in e-commerce
  • why do we care about security related issues?
  • types of security breaches
    • hackers, crackers and phreaking
    • attacks on physical infrastructure
    • probing, scanning, password attacks and IP spoofing
    • denial-of-service attacks
    • viruses
  • security as a corporate-wide issue
    • security policy
    • security measures
  • encryption
• Reading assignment
  • Main readings:
    • TEXTBOOK -- Chapter 4
    • Collection of Articles from The Guardian, distributed in class
  • Additional Reading:
    • Pretty Good Privacy
    • Verisign, Introduction to Public Key Cryptography

Session 5

• E-business models
  • what is a business model?
  • main factors influencing business models
    • value stream -- what makes our business special for stakeholders?
      • reduction of transaction costs
      • virtual communities
      • special value offers
      • information-oriented value(s)
    • revenue stream -- how are we going to earn money?
      • cost reduction
      • free offerings -- i.e. drug-lord marketing
      • various pricing strategies
      • negotiations / auctions
      • indirect revenue streams
    • logistic stream -- how can we restructure the corporate structure (and the value chain)
      • value chain(s)
      • disintermediation
      • re-intermediation
      • infomediation
  • e-business models
    • Michael Rappa
    • Paul Timmers
    • e-marketplaces
  • E-government
  • Peer-to-peer models and their effects
    • file sharing
    • the grid
    • instant messages
    • edge services
  • validity of e-business models
• Reading assignment
  • Main readings:
    • TEXTBOOK -- Chapter 5
    • Book by Afuah and Tucci -- Chapters 4, 5, 6
    • M. Rappa, Business Models on the Web, distributed in class
  • Additional Reading:
    • J. Rayport, The Truth about Internet Business Models: In the end, an e-business is just another business,
    • S. Kaplan, M. Shawney, E-Hubs: The New B2B Marketplaces, Harward Business Review, Boston, May/Jun 2000, p. 97

Session 6

• The DOT.com pehnomenon
  • raise of dot.com's -> this is goin to be the ultimate answer to everything
  • doubts set in -> what is the question?
  • collapse -> whatever can go wrong; will
  • lessons learned -> hype is not reality and business reality still depends on solid foundations
• Reading: TEXTBOOK -- Chapter 6

Session 7

• Public policies and legal issues
  • Three important factors that shape the e-commerce landscape:
    • political
    • legal
    • ethical
  • legislation in US
  • legislation in EU
  • legislation in UK
  • legislation in Poland
  • ethical issues in e-commerce
• Reading assignment
  • Main readings:
    • TEXTBOOK -- Chapter 7
    • E. Turban, J. Lee, D. King, H. M. Chung, Electronic Commerce: A managerial perspective, Chapters 10 and 12
  • Additional reading:
    • The Department of Trade and Industry
    • C. Schulze, J. Baumgartner, A Beginner's Guide to European Law Affecting E-Commerce
    • D. R. Johnson, D. G. Post, Law and Borders: The Rise of Law in Cyberspace
    • WIPO Arbitration and Mediation Centre
    • European Union E-Commerce Site
    • ISOC Internet Code of Conduct

Session 8

• E-impact
  • Interactions between technology and economics
  • Disruptive technologies
  • Cannibalisation
  • Laws governing the e-world
  • E-commerce and its impact on management
• Reading assignment
  • Main readings:
    • TEXTBOOK -- Chapters 8 and 9
    • Kevin Kelly, New Rules for the New Economy, Penguin USA, 1999
  • Additional reading:
    L. Downes, C. Mui, Unleashing the Killer App, Harvard University Press, 2000

Homework assignments:

HOMEWORK 1 (team)
Prepare the initial iteration of the team topic-WEB-site ready by Saturday, November 1^st 23:55 (Polish time). Grade will be based on both its content and form. The same grade will be given to all team members.

HOMEWORK 2 (team)
Prepare a 12 minute presentation summarizing your project. This presentation is to be delivered on Monday, November 3^rd during class time. Presentation will be judged both on its content and form. The same grade will be given to all team members.

Reading assignment - handouts plus textbook pages vii-114

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